Brand equity betyder Brand equity refers to the value a company gains from its name recognition when compared to a generic equivalent. Brand equity has three basic components: consumer perception, negative or. 1 brand equity theory 2 Vad är brand equity? I grunden behöver vi förstå vad som menas med ”Brand Equity” – det som vi på svenska uttrycker som varumärkeskapital (ibland varumärkesvärde). Vi behöver kunskap om vilka delar brand equity byggs upp av så vi kan säkra insikter och definiera mål. 3 varumärkeskapital 4 The answer is two words: brand equity. Developing your brand's equity could help you increase your margins by increasing its perceived value in the eyes of your customers. The Importance Of. 5 What is brand equity? Brand equity refers to a company’s visibility and reputation in the marketplace and consumers' view of the brand. Building positive brand equity can make it possible for businesses to: Gain market share. Increase profit margin. Extend your product line and introduce new products easily Charge premium prices. 6 Apr 26, ,am EDT Share to Facebook Share to Twitter Share to Linkedin Founder and President of Red Fan Communications, a communications agency for dynamic B2B tech and consumer brands. 7 brand image 8 Termen Brand Equity används för att beskriva. 9 Brand equity är kärnan i ert varumärkes styrka. 10